People raise money for good causes in all sorts of ways. Some run marathons. Others go volunteer abroad in orphanages.

But then there is the rest of us. The rest of us who mean well, want to do good but chose to partake in different sorts of activities. Sometimes of these activities are things that can be the source of guilt. Watching TV, or having that cheeky second dessert before you’ve even eaten dinner.

Our next Bethnal Green Venture, Guilti.ly, is just what you need. Donate your guilt and feel good about yourself. The premise behind the project is that is that if people could shuffle off a small amount of money to charity every time they did something they felt guilty about, this could be a new way to raise funds for good causes using micropayments.

The team are currently working on a web-app that allows you to make payments with your mobile phone so it’ll be easy to donate small amounts of money, anytime you feel guilty about having that extra biscuit….

Photo credit: bochalla