27 Oct 2016

A guide to content marketing and socially led campaigns

By Jessica

Recently we were joined by Ross from Ideas Made, who gave a talk to our startups to help them deliver content marketing and socially led campaigns that will drive traffic to their website.

For many startups content on the web is the way you’re going to speak to your customers. Ross’ talk covered the importance of measurement and the process of ideation, research and content planning. He also referenced a very useful list of his favourite tools and free software to create great socially led campaigns.

Luckily for those that missed it Ross has made a video with the key points from the workshop.  We suggest watching the video alongside the full set of slides which are available on slideshare here.