26 Nov 2019

Introducing: Devie

By Will Spurr

Introducing: Devie 

A digital coach that supports every parent to help their child grow.

 

Being a parent can be hard. Parents often feel isolated, stressed, overwhelmed by the information available, and judged by service providers and peers. When Puja Balachander worked in social policy for the Obama Administration, she was frustrated by the lack of resources available to young families. Support was only available at the point of crisis, and was often disempowering, punitive and judgemental. Seeing that so much suffering could be averted, Puja founded Devie with early-years specialist Laura White; to provide vital support to parents during the overwhelming and transformative time of their children’s early years. 

 

‘[Devie] can help to level the playing field during the crucial early years of child development and help families before they are in crisis’.

 

Devie is a parent-support chatbot. The daily chats use behavioural insights to improve parent confidence and child development outcomes. Devie starts by understanding each parent’s hopes and challenges. Accordingly, Devie recommends relevant research-based activities that parents can do with their children. During the chats, Devie stays non-judgemental and empowering by acknowledging each parent’s individual experience and helping parents recognize and celebrate the small wins. Parents can also start live chats with human child development coaches via Devie, who can provide advice on more specific situations. With the help of Devie and human coaches, parents find what works for them, and Devie nudges them to make these activities into habits. 

 

A kind, non-judgmental, and accessible child development coach has the potential to alleviate a huge amount of parental stress. Furthermore, it can help to level the playing field during the crucial early years of child development and help families before they are in crisis. 

You can learn more about Devie by: watching the video below, checking out their website, following @DevieCoach on twitter or by emailing Puja directly.